Clube Agro Brasil, the first multi-brand relationship program in Brazilian agribusiness, will enter the market this month, promising to connect industry, sales channels and manufacturers across the country. The program was formed by the brands Corteva Agriscience, Mosaic Fertilizantes and MAPFRE to benefit the entire network.
According to the club, farmers will accumulate points that can be redeemed for vouchers or for agricultural products and the resources of any associated brand, which will bring 100% benefit to their business. Therefore, it is expected that $ 12.5 million will be received in the first year.
The level of agricultural machinery use in Brazil is rather low - about 60% of households use manual labor.
Direct speech: “The potential is quite promising. The source market alone, when farmers buy fertilizers, seeds and pesticides from producers through distribution and cooperatives, is just a cosmic sum, ”said Andre Uberti (Clube Agro CEO).
Regarding the benefits for rural producers, Uberti confirmed that it would be easy to accumulate points, since all registered invoices are points. In addition, manufacturers will have access to branding from different segments, freedom of choice when using vouchers, greater purchasing power and access to the program’s news portal.
Direct speech: “This is an innovative movement in the industry that reflects a new look at relations with rural producers. This is an important alliance of forces that gives our customers access to new technologies, ”said Douglas Ribeiro (vice president of marketing, Corteva Agriscience).
- Abiove, a Brazilian group of oilseed producers, said on June 11 that commodity traders, due to defaults and bankruptcy protection requests, could cut farmer funding for a new crop by about 50% (2019-2020).
- Entrepreneurs and researchers gathered at InovaPork in Brazil to present innovative alternatives in the areas of efficiency, sustainability and profitability of pig production.
- According to experts of the Association of Citrus Producers of the State of Sao Paulo Fundecitrus, during 2018-2019. Brazilian gardeners will be able to collect 20.16 million tons of oranges, which is 494 million boxes of 40.8 kg. fruits in each. This is 26% more than it was in 2017-2018.
